InWear was established in 1969 in Copenhagen, Denmark. The brand was created as a fashion label for cool city girls with a feminine, urban and confident look. The brand’s iconic style was an overnight success and to this day it still defines InWear.

In July 2014, InWear became part of the successful brand portfolio of DK Company – one of Europe’s biggest suppliers of fashion and lifestyle brands.

InWear is a contemporary fashion brand renowned for quality and wearability. Its signature is a feminine approach to design, each collection built around perfectly tailored pieces, made to last, season after season. They design our collections around pieces that give women styling options, that can be combined and matched together.

Their focus is on core, year-round product, immediately recognisable by the InWear hallmarks.

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